How to use hashtags on Instagram, Twitter, LinkedIn, Pinterest, Facebook is what you are going to learn in this article.
Hashtags allow you to reach your audience, gain new subscribers, participate in relevant conversations, increase your social impact However, each social network offers its own hashtag codes.
These messages preceded by a pound are not unknown to you. We bet you use them on your social networks to follow the trend, increase your visibility or send a message that is important to you.
If you have never used hashtags before, be aware that brands use this practice to reach their audience, gain new subscribers, participate in relevant conversations, increase their social impact or highlight the key theme of their content. However, each social network offers its own hashtag codes. Do you know them?
A quick overview of the use of hashtags by social platform.
Twitter is the birthplace of the hashtag. The first was used in 2007 and allowed to create discussion groups on the microblogging site. Since then, hashtags have mainly been used to watch over a subject, to highlight a keyword and to reach a new target.
Since you only have 280 characters to express yourself in a tweet, do not use more than 2 hashtags in your messages. This allows you to categorize your content and increase your visibility.
On Twitter, adding hashtags is a very relevant technique: tweets with hashtags generate more retweets than those who don’t have them.
On the other hand, according to Twitter Ads, it is preferable not to use it in your advertisements on the social network: you generate more clicks by omitting them completely.
If Twitter created the hashtag, Instagram popularized it. The platform allows up to 30 hashtags per publication … and users are using it happily!
Another difference from the hashtag “dad”: the more keywords you incorporate, the more engagement you gain. However, you don’t have to hit the 30 marks. Experiment and see what works best for your brand. According to TrackMaven, posts with 9 to 12 hashtags are the most engaging.
Where to include your hashtags on Instagram?
In your bio
In your stories
In your campaigns
In your watch
To keep your content clean and organized, place the hashtags at the end of the legend, taking care to separate them with dots or asterisks. Otherwise, you can leave them outside the legend and put them as a comment.
Avoid copying and pasting the same hashtags on multiple messages even if they are in the same niche. Posts will be considered spam and less visible. In addition, diversifying your hashtags increases your chances of winning a new audience.
Hashtags aren’t really trending on Facebook. Unlike Instagram or Twitter, including them will not generate more engagement or visibility. It can even be the opposite if you put a whole slew of them!
Since they appear in blue and differentiate in your status, they can be used to create an appointment, promote a specific campaign or contest, or simply highlight an important term.
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Until recently, hashtags were little (if at all) used on the professional social network. But with the expansion of its database, LinkedIn now authorizes its use in the Instagram way.Q
Indeed, Internet users can search by hashtag or watch over the most popular to find interesting content.
You can add hashtags:
On your profile for more visibility
In your LinkedIn Pulse articles or as keywords at the end to increase the reach of your messages
In your comments
In the updates of your statutes
On Pinterest, hashtags are used in the description of a pin. By clicking on it, the user accesses related pins linked to this hashtag. And it is only in the descriptions that they are authorized on this social network.
Do not add more than 20 per pin and make sure they are relevant, specific and descriptive. They must provide additional information to users.
A successful hashtag strategy starts with knowing your audience and recognizing what works on each social platform.
Then analyze your posts to find out which hashtags work and which encourage engagement. You will then build an increasingly precise and efficient list of hashtags.