How to use Pinterest to make money is what you are going to learn today. Make sure to read till the end for proper understanding.
We all know that Pinterest is very popular and especially with women. But can we use this medium to earn money? As on any social network, it is possible.
Let’s decrypt together the profiles you can find there, and the actions to take to be visible on this network.
Why should you take Pinterest seriously?
Between 2012 and 2013, more than 20% of American adults used Pinterest, more than Twitter and Instagram. In addition, during the year 2019 in the United States, Pinterest gained 88 million active users per month!
Over 80% of Pinterest users are women.
Customers spend more money through a suggestion from Pinterest than through a suggestion from any other social network.
The average order amount after a Pinterest suggestion is $ 80.54. Facebook comes in second place with an average amount of $ 71.26.
70% of suggestions on Pinterest are generated by users.
Over 80% of the images posted on Pinterest are shared. The proof that this social network works very well in terms of a viral phenomenon.
Today, Pinterest is ranked as the third-largest social network in the United States, just ahead of Snapchat, overtaken at the end of 2019.
Did you know?
The new social network TikTok reports 80 million monthly active users in the United States against 86 million for Snapchat and 88 million for Pinterest (+ 8% compared to last year.
The 4 mentalities that can be found on Pinterest
The Pinterest experience can be broken down into a grid with 4 segments:
I just watch
Maybe I could
I refine my choice
I know what I want
Behaviours that vary according to time (future and present) and need (defined or undefined). The Pinterest user goes through 4 steps:
Step 1: the user looks and does research
Step 2: the user finds inspiration
Step 3: the user refines his choice
Step 4: the user decides
Technically, we are talking about emotional behaviour VS logical behaviour when it comes to sharing content. According to Nir Eyal of Psychology Today:
Pinterest users only need to feel when they share or post images. Thought plays no role.
Did you know?
Pinterest is the most popular with women and especially with moms. In fact, 8 out of 10 American moms have a Pinterest account or in other words, are pinners.
How to get more engagement on Pinterest?
Each month there are more than 2 billion searches on Pinterest. In addition, 600 million monthly searches on Pinterest are visual.
Think about it
Pinterest is as much a search engine as a social network. So consider incorporating search engine optimization into your Pinterest strategy.
Here are some tips to adopt in order to get more commitment to your account.
Use several dominant colours
Images with multiple dominant colours are 3 times more often shared than images with a single dominant colour.
Images of brands posted without a face are shared 23% more than an image with a face.
Go for a light background
Images with a background of less than 30% are the most shared.
Choose red, orange and brown instead of blue
These colours are more effective than blue at 2 to 1.
Control light, colour and saturation
Images with 50% saturation are 4 times more shared than those with 100% saturation and 10 times more than those that are not saturated.
Integrate videos into your account!
Between 2018 and 2019, there were 6 times more videos seen on Pinterest! So it seems to be a real plus.
What is the optimal size of an image on Pinterest?
Dan Zarella has studied over 11,000 images posted on Pinterest. He notices that the largest images (up to 1200 pixels) are the most shared. Prefer a vertical direction.
The most important factors to increase followers on Pinterest.
According to an analysis of 3 million images, 45,000 users and 38 other criteria, the 3 most important factors to gain followers are:
The number of people you follow
The number of images and videos you have
The number of albums you have
The most popular categories on Pinterest (and the differences between men and women)
One of the most popular categories on Pinterest is “home” content. Decoration, renovation, landscaping and the purchase of pins will be endlessly popular. However, certain trends appeared this year 2020 such as outdoor bars, Indian salons, indoor water fountains, etc.
Did you know? :
Women focus on a small number of categories. The 5 main categories occupy 56% of their activity.
Men do not hesitate to expand their categories. Their top 5 represents less than 40% of their activity.
The top 5 women are made up of food and drink, crafts, interior design and clothing.
On the men’s side, we also find design, art, photography and cinema.
When is the best time to post an image on Pinterest?
It seems that it would be the day between 2 p.m. and 4 p.m. and the night between 8 p.m. and 1 a.m.