7 FREE techniques to promote your brand on social networks is what you are going to learn in this article.
Does your social media strategy seem too costly for you? The return on investment does not meet your expectations? Know that there are ways to extend your reach, increase engagement and increase your income without spending a dime.
Whether it is to make your investment profitable or reduce your budget, here are 7 techniques to promote your brand for free on social networks!
1. Ensure a regular (and quality) presence
Internet users spend an average of 2h23 minutes a day on social networks. In France, this time is estimated at 1h28 according to a study by Global Web Index. Social presence is, therefore, the first technique to promote your brand.
It doesn’t stop at just creating a business page. You must animate it regularly by posting content there. Why? To appear in the users’ news feed, so that they always think about your brand.
Also, don’t leave comments, comments and questions unanswered. 42% of consumers who contact a brand on social networks expect a response in 1 hour and 34% in 30 minutes.
Furthermore, when you comment on a publication, it tends to go up in the news feed of your subscribers. The more it is commented on, the more important it will be.
However, for this “free” strategy to work, your content must be of high quality. This is the key to distinguishing yourself from the crowd. Consider publishing video tutorials, tips in the form of infographics and surveys to generate user engagement.
2. Use the “Shopping” tools
72% of Instagram users say they have already purchased a product after seeing it on the platform. Take advantage of this trend to make your social networks “shopping-friendly”!
Facebook, Instagram, Pinterest… these platforms have integrated “buy” buttons making it easy to get an article. This is a game-changer in terms of e-commerce.
Create a catalogue on Facebook to tag the products that appear in your photos. This catalogue will also serve you on Instagram where your subscribers can easily access the product page from your photos.
In addition, on this social network, there is a “Shop” section which lists the latest publications with identified products (in relation to the user’s interests). A perfect tab for those who have shopping desires!
Pinterest also integrates this same system. A “Shopping” tab then appears on your profile, with your products and a direct link to access it on your website.
3. Don’t neglect Pinterest
Pinterest is often underestimated by brands. Yet 55% of users use this platform to find a product they want to buy, compared to 12% for Facebook and Instagram. And in terms of conversion, Pinterest is clearly performing: 87% of users order what they have seen on the platform.
This channel must be integrated into your social media strategy, especially if you have e-commerce. Your competitors have not yet measured the full potential of this medium, you can easily impose yourself.
We remind you: Pinterest is 3 million monthly active users in France, a lifetime of 100 days for a pin against 90 minutes for a Facebook publication and 4 hours for a tweet.
In addition to being a fashion, decoration or travel-inspired tool, it integrates interesting shopping functionalities and advertising management accessible to all. To promote your brand without exploding your budget, Pinterest remains an effective way.
Read also: How to use Pinterest to earn money?
4. Join Facebook groups as a page
Facebook groups allow Internet users who share the same interests to meet, discuss and debate. Just like Internet forums, people use these places to learn, express their opinions or build relationships.
Joining Facebook groups related to your company’s sector, service or product is an effective way to promote your brand. You are sure to hit the right target with your messages.
Integrate these groups with your company page (not all groups allow it) and offer useful advice. The goal is not to flood them with promotional publications, but to impose yourself as an expert. Start debates, ask questions and sometimes refer to your blog articles.
5. Use live videos
80% of consumers prefer to watch a live video than read a blog article. On Facebook, this format receives 6 times more interactions and 10 times more comments than any other form of video. The reason? You receive a notification when life is published.
On Instagram, this format is highlighted on the home page: it appears at the top of stories with a coloured banner.
YouTube is a powerful streaming tool that attracts hundreds of thousands of viewers. 37% of mobile traffic ends up on YouTube. In France, the video platform has 46 million visitors each month.
Live videos do not require the use of large means. Just with a smartphone, you can start a live video. This will give your brand an authentic look and bring you a little closer to consumers.
Take advantage of special occasions to use this format: participation or event organization, product launch, welcoming new employees, the inauguration of a point of sale … You can also offer question and answer sessions to your subscribers, this type of video often generates many positive spin-offs!
6. Regularly publish stories
One of the most popular formats for social media users is ephemeral content. Facebook and Instagram have 500 million daily story users.
A third of the most-viewed stories on Instagram come from companies. Proof that Internet users also appreciate the content of brands.
You can use this format to advertise promotions, share company culture, talk about business activities, etc. Just like live videos, stories are easy to create, they are clearly displayed on the users’ home page and require no budget.
54% of Twitter users take action after seeing a tweet about a brand. This includes visiting the website, researching the business, or retweeting. On the microblogging site, the objective is to manage your image, share your news and generate traffic on your website.
To achieve this, regularly publish links (yours, but also those of reference media in your sector), micro tips and speak on events or TV shows, using the dedicated hashtag.
For example, companies in the real estate sector surf on the hashtag #rechercheappartementoumaison, linked to the show of the same name, to increase their visibility with a qualified target.
The visibility of a brand on social networks is not only dependent on the budget allocated. By regularly sharing quality content and using the formats favoured by each platform, you will be able to optimize your visibility and improve your ROI, without the additional expense!